Post by account_disabled on Mar 6, 2024 3:32:35 GMT -5
The . This is a title tag optimization formula from ancient times were talking B.H. Before Hummingbird. This is no longer necessary because Google is now much better at inferring query intent. Welcome to the new world. To help you adapt Ive developed a repeatable SEO workflow to turn your donkeys into unicorns. Behold Its Larrys High CTR Pyramid Scheme Heres how it works. Detecting your donkeys Donkeys versus Unicorns Image of a donkey and a unicorn. This whole process starts by finding your underperforming content donkeys using another of my hacks Larrys Donkey Detection Algorithm.
Download all of your query data from the Search Console or Google Analytics. Next graph Greece Mobile Number List CTR vs. Average Position for the queries you rank for organically and add a trend line like this Organic Search Query Data CTR vs. click through rate. You want to focus ONLY on the keywords at very bottom of your curve. You dont want to turn any of your unicorns into donkeys. You only want to turn your donkeys into unicorns Now you can sort by secondary metrics such as conversion rates if thats what you care most about. Which of those donkeys have the highest conversion rates.
Focus on these first because when youre able to turn that page into a traffic unicorn it will also convert more If you care most about engagement then you can filter by that metric. If you can improve the CTR of this page then you can be reasonably confident that more people will engage with your content. Your content is a diamond in the rough or a great book with a terrible cover. Now is the time to polish your diamond and help it become exceptional. Warning Dont go crazy reoptimizing your title Im a unicorn Screenshot of Ralph with an ice cream cone on his forehead from The Simpsons TV show. Image courtesy of Fox This is important. You shouldnt change the title tag over.
Download all of your query data from the Search Console or Google Analytics. Next graph Greece Mobile Number List CTR vs. Average Position for the queries you rank for organically and add a trend line like this Organic Search Query Data CTR vs. click through rate. You want to focus ONLY on the keywords at very bottom of your curve. You dont want to turn any of your unicorns into donkeys. You only want to turn your donkeys into unicorns Now you can sort by secondary metrics such as conversion rates if thats what you care most about. Which of those donkeys have the highest conversion rates.
Focus on these first because when youre able to turn that page into a traffic unicorn it will also convert more If you care most about engagement then you can filter by that metric. If you can improve the CTR of this page then you can be reasonably confident that more people will engage with your content. Your content is a diamond in the rough or a great book with a terrible cover. Now is the time to polish your diamond and help it become exceptional. Warning Dont go crazy reoptimizing your title Im a unicorn Screenshot of Ralph with an ice cream cone on his forehead from The Simpsons TV show. Image courtesy of Fox This is important. You shouldnt change the title tag over.